Digital Marketing Science certification- University of Arizona
Marketing involves implementing diverse strategies to promote products and services, strengthen market presence, and attain business success. It combines advertising expertise, sales proficiency, and efficient product delivery. While traditional channels like print, TV, and radio remain relevant, the internet has transformed marketing through digital approaches. Digital marketing utilizes websites, social media, search engines, and applications, enabling interactive communication and incorporating customer feedback. It revolutionizes how businesses engage with consumers in a two-way interaction.
Cobian, Stephanie, "Digital Marketing Science" (2023). Title III Professional Development Reports. 61.