Title
2022 AAEA Annual Meeting
Training Attended
Contribution of the Bioeconomy to the SDGs: Challenges for Monitoring, Measurement, and Modelling
Training Date
Summer 7-29-2022
Training Location
Anaheim CA
Document Type
Conference Proceeding
Publication Date
2022
Abstract
Using a discrete choice experiment, our study investigates consumer preferences for different levels of pesticide use in organic, integrated pest management, and Conventional production methods. An online survey of fresh tomato purchases was conducted in Missouri in the fall of 2021. Fresh tomatoes were selected because tomatoes grown using various production methods are currently being sold at farm stands, farmers' markets, supermarkets, natural stores, or even online in Missouri. Tomatoes are listed in the Dirty Dozen because of threats of pesticide residue from insecticides, fungicides, and herbicides (The Environmental Working Group, 2020). We estimated WTP for one pound of tomatoes, differentiated by varying degrees of pesticide use and other attributes discussed below. The study contributes to the scarce literature on demand for sustainable production method attributes such as IPM. The WTP measures estimated in the paper also provide insight into the perceived trade-offs among product attributes. Because individual WTP values are calculated, this information can also be used to examine the characteristics of consumers interested in lower pesticide use
Recommended Citation
Tran, Lan T., Laura M. McCann, and Ye Su. "Consumer Preferences for Fresh Produce Regarding Pesticide Management Practices Using a Discrete Choice Experiment." (2022). Selected Poster prepared for presentation at the 2022 Agricultural & Applied Economics Association Annual Meeting, Anaheim, CA; July 31-August 2
Comments
The 2022 AAEA (Agricultural and Applied Economics Association) Annual Meeting draws scholars worldwide. I had the chance to visit some senior scholars and hear their presentations about current hot topics and advancements in our field. I attended the pre-conference workshop “Contribution of the Bioeconomy to the SDGs: Challenges for Monitoring, Measurement, and Modelling.” I have learned how to model the impacts of the bioeconomy on the economy and sparked new ideas for my future research. I participated in an extension tour to visit an extension research farm at the University of California, Irvine, and an agritourism farm to learn about California agriculture and how farmers do business in California, which can be adopted in Missouri to increase small farmers’ productivity and profitability.
The conference includes plenary sessions and current sessions. Our research was presented during a poster session on Monday, August 1, from 4:30 to 6:00 pm. Our poster “Consumer Preferences for Fresh Produce Regarding Pesticide Management Practices Using a Discrete Choice Experiment” drew much attention. Scholars were interested in the choice experiment and how we did the study. We provided explanations and offered to share our models and program codes. In addition, we have received valuable feedback to improve our research to submit to a scientific peer-reviewed journal.
I also attended multiple sessions to learn about new econometric models and techniques for my current and future research. I was able to meet with scholars in my research areas and possibly collaborate in the future for federal proposals.